Content for the Westinghouse air purifier involved hands-on exploration and careful study of its manual. Operating the device firsthand and delving into the manual’s details were essential steps in creating the perfect design. Understanding its pivotal role in enhancing indoor air quality, I orchestrated a narrative by collaborating closely with the copy department so that we can meticulously integrate images and text to inform and captivate potential users. Striking visuals, including demonstrations, slideshows, and informative graphics resulted in a creative content that not only distinguishes the product but also empowers users towards a healthier, cleaner indoor environment.